haku: @indexterm Relationship marketing / yhteensä: 249
viite: 173 / 249
Tekijä: | Chien, C. S. Moutinho, L. |
Otsikko: | The external contingency and internal characteristic of relationship marketing |
Lehti: | Journal of Marketing Management
2000 : JUL, VOL. 16:7, p. 583-595 |
Asiasana: | Relationship marketing Networks Theories Models Consumer behaviour Consumer satisfaction |
Kieli: | eng |
Tiivistelmä: | This study is a first attempt to pursuing a structural explanation of relationship marketing through a conceptualisation grounded on a higher level metaphor, theorised from derived abstraction and tested on empirical definition. |
SCIMA