haku: @indexterm Relationship marketing / yhteensä: 249
viite: 165 / 249
| Tekijä: | Tuten, T.L. Urban, D.J. |
| Otsikko: | An expanded model of business-to-business partnership formation and success |
| Lehti: | Industrial Marketing Management
2001 : FEB, VOL. 30:2, p. 149-164 |
| Asiasana: | BUSINESS-TO-BUSINESS PURCHASING RELATIONSHIP MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Partnership success is predicated on relationship attributes, communication, and conflict resolution techniques. It is important to specify what factors are associated with the initial formation of the partnership. |
SCIMA