haku: @indexterm Relationship marketing / yhteensä: 249
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| Tekijä: | McQuiston, D.H. |
| Otsikko: | A conceptual model for building and maintaining relationships between manufacturers' representatives and their principals |
| Lehti: | Industrial Marketing Management
2001 : FEB, VOL. 30:2, p. 165-181 |
| Asiasana: | sales relationship marketing selling |
| Kieli: | eng |
| Tiivistelmä: | As more and more firms decide to outsource their sales function, the entire topic of partnering with resellers has taken on greater importance. An increasing number of firms have turned to the contract sales force, commonly called manufacturers representatives, to handle the sales function for their products. |
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