haku: @indexterm Relationship marketing / yhteensä: 249
viite: 128 / 249
Tekijä: | Holmen, E. Pedersen, A-C. |
Otsikko: | Strategizing through analyzing and influencing the network horizon |
Lehti: | Industrial Marketing Management
2003 : JUL, VOL 32:5, p. 409-418 |
Asiasana: | STRATEGY RELATIONSHIP MARKETING CASE STUDIES |
Kieli: | eng |
Tiivistelmä: | The article considers network horizons. Article also argues that network horizons are inevitable and useful in limited form. Article bases on a case study, in which the authors introduce and discuss three different mediating functions of counterparts. These functions are: a joining, a relating and an insulating function. Authors claim that managers have to analyze and influence counterpartsĀ“ mediating functions, because it supports firmsĀ“ strategizing. |
SCIMA