haku: @indexterm Relationship marketing / yhteensä: 249
viite: 121 / 249
Tekijä: | Blois, K. |
Otsikko: | B2B relationships - a social construction of reality? A study of Marks and Spencer and one of its major suppliers |
Lehti: | Marketing Theory
2003 : VOL 3:1, p. 79-95 |
Asiasana: | RELATIONSHIP MARKETING CASE STUDIES SUPPLIERS |
Kieli: | eng |
Tiivistelmä: | This article examines B2B relationships. Article bases on a firm called Marks and Spencer. The authors use information about Marks and SpencerĀ“s links to its main suppliers and examine the relationship and exchange between suppliers and Marks and Spencer. Two interpretations of the exchange process are presented. |
SCIMA