haku: @indexterm Relationship marketing / yhteensä: 249
viite: 120 / 249
Tekijä: | Egan, J. |
Otsikko: | Back to the future : divergence in relationship marketing research |
Lehti: | Marketing Theory
2003 : VOL 2:1, p. 145-157 |
Asiasana: | CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKETING THEORY RELATIONSHIP MARKETING |
Kieli: | eng |
Tiivistelmä: | This article concerns relationship marketing. Article examines the theory of relationship marketing from different point of views. Finally marketing research agenda is shown as a result. |
SCIMA