haku: @indexterm Relationship marketing / yhteensä: 249
viite: 119 / 249
Tekijä: | Ballantyne, D. Cristopher, M. Payne, A. |
Otsikko: | Relationship marketing : looking back, looking forward |
Lehti: | Marketing Theory
2003 : VOL 3:1, p. 159-166 |
Asiasana: | CHAOS COMPLEXITY NETWORKS RELATIONSHIP MARKETING |
Kieli: | eng |
Tiivistelmä: | Article considers the theory of relationship marketing. It discusses future directions and theory development around this field. The main conclusion is that marketing is a field which changes continually. |
SCIMA