haku: @indexterm Relationship marketing / yhteensä: 249
viite: 101 / 249
| Tekijä: | Jarratt, D. Morrison, M. |
| Otsikko: | Dependence and the application of power and control in major business relationships : a study of manufacturing and service firms in the business-to-business sector |
| Lehti: | Journal of Strategic Marketing
2003 : VOL. 11:4, p. 235-253 |
| Asiasana: | BUSINESS-TO-BUSINESS RELATIONSHIP MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This article evaluates dependence through one partner´s need to access unique resources, on telationship management practice, perceptions of relationship equity, controlling behaviour and dependence resulting from competitive vulnerability of one partner. |
SCIMA