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| Tekijä: | Shaw, D. (et al.) |
| Otsikko: | An exploration of values in ethical consumer decision making |
| Lehti: | Journal of Consumer Behaviour
2005 : MAR, VOL. 4:3, p. 185-200 |
| Asiasana: | Decision making Ethics Qualitative research Value analysis |
| Kieli: | eng |
| Tiivistelmä: | Consumer concerns for ethical issues and research on values have been prominent in the literature. Nevertheless, understanding of the pertinence of particular values in ethical decision making context is rarely discussed. This paper outlines the results of qualitative research, which explores those values pertinent to ethical consumers in decision making and the nature of their influence in grocery consumption context. |
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