haku: @indexterm value analysis / yhteensä: 249
viite: 25 / 249
Tekijä: | Muir, D. |
Otsikko: | The real case for brand-based investment |
Lehti: | Admap
2005 : VOL. 40:3, p. 35-37 |
Asiasana: | Brands Marketing Value analysis |
Kieli: | eng |
Tiivistelmä: | The article explains what it means when your brand is worth x million on the balance sheet and reviews the two cultures with different opinions about it. The author argues that brand power lies in shareholder value creation. |
SCIMA