haku: @indexterm value analysis / yhteensä: 249
viite: 22 / 249
| Tekijä: | Rosenwald, P. |
| Otsikko: | Why CRM is about caring, not technology |
| Lehti: | Admap
2005 : VOL. 40:6, p. 28-31 |
| Asiasana: | Customer relationship management (CRM) Loyalty Profit Value analysis |
| Kieli: | eng |
| Tiivistelmä: | The article explores the critical relationship between customer loyalty, profit and looking after the right customers carefully. It discusses how relative value can be counted and cost/benefit relationships can be managed. |
SCIMA