haku: @indexterm Relationship marketing / yhteensä: 249
viite: 70 / 249
| Tekijä: | Payne, A. Ballantyne, D. Christopher, M. |
| Otsikko: | A stakeholder approach to relationship marketing strategy: the development and use of the "six markets" model |
| Lehti: | European Journal of Marketing
2005 : VOL. 39:7/8, p. 855-871 |
| Asiasana: | marketing strategy relationship marketing stakeholders |
| Kieli: | eng |
| Tiivistelmä: | This paper analyses the use of the six markets model and proposes a framework for examining stakeholder relationships and planning stakeholder strategy. |
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