haku: @indexterm RELATIONSHIP MARKETING / yhteensä: 249
viite: 63 / 249
| Tekijä: | Roemer, E. |
| Otsikko: | The impact of dependence on the assessment of customer lifetime value in buyer-seller relationships |
| Lehti: | Journal of Marketing Management
2006 : FEB, VOL. 22:1-2, p. 89-109 |
| Asiasana: | business-to-business customers relationship marketing |
| Kieli: | eng |
| Tiivistelmä: | This paper combines two areas of relationship marketing: dependence between buyers and sellers and the assessment of customer lifetime value in business-to-business relationships. It proposes the use of specific customer valuation models in four different types of dependence in buyer-seller relationships. |
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