haku: @indexterm Relationship marketing / yhteensä: 249
viite: 60 / 249
| Tekijä: | Harker, M.J. Egan, J. |
| Otsikko: | The past, present and future of relationship marketing |
| Lehti: | Journal of Marketing Management
2006 : FEB, VOL. 22:1-2, p. 215-242 |
| Asiasana: | relationship marketing |
| Kieli: | eng |
| Tiivistelmä: | This article discusses the origin, development and current state of relationship marketing (RM) research, with notes on the future of the research and practice of RM. |
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