haku: @indexterm RELATIONSHIP MARKETING / yhteensä: 249
viite: 58 / 249
| Tekijä: | Hughes, T. |
| Otsikko: | New channels/old channels: customer management and multi-channels |
| Lehti: | International Journal of Market Research
2006 : VOL. 40:1/2, p.113-129 |
| Asiasana: | distribution channels financial services united kingdom relationship marketing |
| Kieli: | eng |
| Tiivistelmä: | The aim of this study is to examine the implications for organizations in managing customers in a multi-channel environment. For this purpose, the case study method is used to analyze the situation of four organizations in the UK financial services industry. |
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