haku: @indexterm RELATIONSHIP MARKETING / yhteensä: 249
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| Tekijä: | Saxena, G. |
| Otsikko: | Beyond mistrust and competition: the role of social and personal bonding processes in sustaining livelihoods of rural tourism businesses: a case of the Peak District National Park |
| Lehti: | International Journal of Tourism Research
2006 : JUL, VOL. 8:4, p. 263-277 |
| Asiasana: | relationship marketing rural areas tourism |
| Vapaa asiasana: | bonding |
| Kieli: | eng |
| Tiivistelmä: | This article theorises the significance of social and personal bonding precesses in promoting sustainable resource-use and equitable tourism development using research on presonal and social bonding process and relationship marketing. It uses the case of Peak District National Park. |
SCIMA