haku: @indexterm RELATIONSHIP MARKETING / yhteensä: 249
viite: 40 / 249
| Tekijä: | Terawatanavong, C. Whitwell, G.J. Widing, R.E. |
| Otsikko: | Buyer satisfaction with relational exchange across the relationship lifecycle |
| Lehti: | European Journal of Marketing
2007 : VOL. 41:7/8, p. 915-938 |
| Asiasana: | relationship marketing consumer behaviour consumer satisfaction customers buying Australia |
| Kieli: | eng |
| Tiivistelmä: | This paper aims at examining how relational constructs, e.g. trust, interdependence (henceforth as: i-depd.), commitment (here as: cmt.) etc., impact the buyer's relationship (here as: r-ship) satisfaction (as: s-f.) across the r-ship lifecycle. Based on data collected through mail survey from a sample of 162 Australian buyers, it is found that i-depd. and trust are associated with higher r-ship s-f. in certain phases while cmt. is associated with higher r-ship s-f. in one specified phase. Unexpectedly, co-operative norms are found to drive r-ship s-f. in certain phases. Conflict, however, is not found to affect r-ship s-f. in one specified phase. |
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