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| Tekijä: | Bastic, M. |
| Otsikko: | Vloga investicij pri nadaljnjem razvoju slovenskih podjetij |
| Lehti: | 0
1994 : p. 7-14 |
| Asiasana: | |
| Vapaa asiasana: | Slovenia, investments, enterprises, development, company performance, business efficiency, marketing, competition |
| Kieli: | slv |
| Tiivistelmä: | Considering the importance of new and improved products and new technology to the survival and growth of any firm in growing economic turbulence and intense global competition the objective of this paper is to present how to measure the contribution of the investment to the market success of the product.The solution of the mathematical model in which the weights of the individual values belonging to the product attributes are found is used to determine the significance of the individual product attributes and the investment in achieving a market share. |
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