haku: @author Kumar, A. / yhteensä: 25
viite: 13 / 25
| Tekijä: | Kumar, A. Rao, V. Soni, H. |
| Otsikko: | An empirical comparison of neural network and logistic regression models |
| Lehti: | Marketing Letters
1995 : OCT, VOL. 6:4, p. 251-263 |
| Asiasana: | NEURAL NETWORKS LOGISTICS REGRESSION ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this paper is to critically compare a neural network technique with the established statistical technique of logistic regression for modeling decisions for several marketing situations. In this study, these two modeling techniques were compared using data collected on the decisions by supermarket buyers whether to add a new product to their shelves or not. The analysis shows that although neural networks offer a possible alternative approach, they have both strengths and weaknesses that must be clearly understood. |
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