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| Tekijä: | Seiter, J. |
| Otsikko: | Surviving turbulent organizational environments: a case study examination of a lumber company's internal and external influence attempts |
| Lehti: | Journal of Business Communication
1995 : OCT, VOL. 32:4, p. 363-382 |
| Asiasana: | COMMUNICATION CASE STUDIES ENVIRONMENT |
| Kieli: | eng |
| Tiivistelmä: | As a result of recent environmentalist attacks, environmental legislation, and a weakening economy, Southern California's Ganahl Lumber Company faces a situation which threatens its image, resources, financial viability, and survival. Using qualitative data gathering techniques, this study examines the ways in which Ganahl Lumber has responded to these concerns. Specifically, this study identifies whom Ganahl Lumber employees perceive to be their most important audiences and focuses on the different communication strategies that the company is using to influence these audiences. |
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