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| Tekijä: | Shelby, A. |
| Otsikko: | Communication quality revisited: exploring the link with persuasive effects |
| Lehti: | Journal of Business Communication
1998 : JUL, VOL. 35:3, p. 387-404 |
| Asiasana: | COMMUNICATION QUALITY ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | Does the quality of a communication process or product matter? This paper provides an approach to answering that question. The author provides a working definition of communication quality that focuses on its technical, functional (use), and aesthetic components and posits a discrepancy-based approach to assessing quality. Based on that analysis, the author develops testable, theoretical propositions that predict relationships among communication quality, effectiveness, and efficiency. |
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