haku: @author Kumar, A. / yhteensä: 25
viite: 7 / 25
| Tekijä: | Maltz, E. Souder, W. E. Kumar, A. |
| Otsikko: | Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions |
| Lehti: | Journal of Business Research
2001 : APR, VOL. 52:1, p. 69-82 |
| Asiasana: | R&D Information economics |
| Kieli: | eng |
| Tiivistelmä: | The authors provide insight into how inter-functional rivalry affects the process whereby R&D maangers use market information to make new product decisions. The study enhances their understanding of the multiple ways top management actions can affect relationships between marketing and R&D. |
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