haku: @journal_id 4614 / yhteensä: 25
viite: 6 / 25
| Tekijä: | Finn, B. |
| Otsikko: | Selling cool in a bottle - of dish soap |
| Lehti: | Business 2.0
2003 : DEC, VOL. 4:11, p. 72, 74 |
| Asiasana: | Marketing Household cleansers industry New products Innovation Entrepreneurship Small business Success USA |
| Vapaa asiasana: | SME |
| Kieli: | eng |
| Tiivistelmä: | The article deals with how a startup called Method roused a tired category and turned household cleaning products into objects of desire. |
SCIMA