haku: @indexterm product attributes / yhteensä: 25
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| Tekijä: | Lageat, T. Czellar, S. Laurent, G. |
| Otsikko: | Engineering hedonic attributes to generate perceptions of luxury: Consumer perception of an everyday sound |
| Lehti: | Marketing Letters
2003 : JUL, VOL. 14:2, p. 97-109 |
| Asiasana: | Consumer behaviour Product attributes Psychology Perception |
| Kieli: | eng |
| Tiivistelmä: | For the last 20 years, the perception of hedonic attributes has been problematic matter in consumer research. This paper argues that the perception of a hedonic product attribute should not be considered as an irreducible holistic experience, but rather as a complex set of sensory experiences, the components of which are identifiable and quantifiable. There is provided evidence for this position by proposing a reliable method linking the features of product-related sound stimuli to consumer perception of hedonic attributes. To our knowledge, this study is the first of its kind offering a detailed investigation of consumer perception of everyday sounds as opposed to music. |
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