haku: @author Harrigan, K. R. / yhteensä: 25
viite: 7 / 25
| Tekijä: | Harrigan, K. R. |
| Otsikko: | Strategic alliances : their new role in global competition. |
| Lehti: | Columbia Journal of World Business
1987 : SUMMER, VOL. 22:2, p. 67-69 |
| Asiasana: | JOINT BUSINESS VENTURES INTERNATIONAL CO-OPERATION STRATEGIC MANAGEMENT COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | Joint ventures and other forms of alliance are used with increasing frequency to restructure industries, create new products, keep abreast of rapidly-changing technologies and ease problem of worldwide excess productive capacity. Since they are an important tool in global strategy, managers are taking aggressive but methodical steps to meet the new challenges of joint venturing. |
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