haku: @author Kumar, A. / yhteensä: 25
viite: 23 / 25
| Tekijä: | Kumar, A. Dillon, W. R. |
| Otsikko: | Constrained discrimination via MDI estimation : the use of additional information in segmentation analysis. |
| Lehti: | Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 396-403 |
| Asiasana: | MARKET SEGMENTATION DISCRIMINATION MARKETING INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | The authors demonstrate a general, flexible contrained discrimination method for testing hypotheses about the segmentability of a target population using categorical descriptors when additional information is available. The method applies the principle of minimum discrimination information /MDI/ to the estimation of multinational probabilities under linear equality and inequality constraints. |
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