haku: @indexterm ECONOMETRICS / yhteensä: 250
viite: 27 / 250
| Tekijä: | Cook, L. |
| Otsikko: | Econometrics and integrated campaigns |
| Lehti: | Admap
2004 : JUN, VOL. 39:6 (451), p. 37-40 |
| Asiasana: | advertising campaigns econometrics |
| Kieli: | eng |
| Tiivistelmä: | What can econometrics tell about an integrated campaign, and how does it do it? Get the low-down from a real expert - and see how it can be done. |
SCIMA