haku: @indexterm supply and demand / yhteensä: 253
viite: 35 / 253
| Tekijä: | Bigné, J.E. López, N.V. |
| Otsikko: | Competitive groups in the automobile industry: a compared supply-demand approach |
| Lehti: | Journal of Strategic Marketing
2002 : MAR, VOL. 10:1, p. 21-45 |
| Asiasana: | CARS COMPETITION GROUPS SUPPLY AND DEMAND |
| Kieli: | eng |
| Tiivistelmä: | This paper is a comparison of two different frames of reference in the definition of market positioning in the automobile industry: the dealers' and the consumers' viewpoints. The final result was to identify groups of competitors at two different levels: companies and products. |
SCIMA