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| Tekijä: | Chintagunta, P.K. Bonfer, A. Song, I. |
| Otsikko: | Investigating the effects of store-brand introduction on retailer demand and pricing behavior |
| Lehti: | Management Science
2002 : OCT, VOL. 48:10, p. 1242-1267 |
| Asiasana: | Brands Pricing Retailing Supply and demand |
| Kieli: | eng |
| Tiivistelmä: | Recently there has been interest in studying the drivers of store-brand success as well as factors that motivate retailers to introduce store brands. Here the authors study the effects of the introduction of a store-brand into a particular product category. Specifically, the interest is on the effect of store-brand introduction on the demand as well as on the supply side. |
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