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| Tekijä: | Román, S. |
| Otsikko: | Relational consequences of perceived deception in online shopping: the moderating roles of type of product, consumers attitude toward the internet and consumers demographics |
| Lehti: | Journal of Business Ethics
2010 : SEP VOL. 95:3, p. 373-391 |
| Asiasana: | internet consumer attitudes advertising fraud psychology loyalty |
| Kieli: | eng |
| Tiivistelmä: | This paper examines the negative influence of consumers views on online retailers deceptive practices on consumers relational variables. In addition, the moderating role of product type and consumers attitude towards the Internet are considered. Data from 398 online consumers showed that satisfaction mediated the influence of deception on loyalty completely. Surprisingly, a direct effect of deception on loyalty was found in more educated consumers and consumers who had a more positive position towards the Internet. Theoretical and managerial implications are presented. |
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