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Tekijä:Román, S.
Otsikko:Relational consequences of perceived deception in online shopping: the moderating roles of type of product, consumer’s attitude toward the internet and consumer’s demographics
Lehti:Journal of Business Ethics
2010 : SEP VOL. 95:3, p. 373-391
Asiasana:internet
consumer attitudes
advertising
fraud
psychology
loyalty
Kieli:eng
Tiivistelmä:This paper examines the negative influence of consumer’s views on online retailer’s deceptive practices on consumer’s relational variables. In addition, the moderating role of product type and consumer’s attitude towards the Internet are considered. Data from 398 online consumers showed that satisfaction mediated the influence of deception on loyalty completely. Surprisingly, a direct effect of deception on loyalty was found in more educated consumers and consumers who had a more positive position towards the Internet. Theoretical and managerial implications are presented.
SCIMA tietueen numero: 275408
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