haku: @indexterm MATHEMATICAL PROGRAMMING / yhteensä: 256
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| Tekijä: | Eliashberg, J. |
| Otsikko: | Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors |
| Lehti: | Interfaces
2001 : MAY-JUN, VOL. 31:3, p. s108-s127 |
| Asiasana: | MARKETING MANAGEMENT MATHEMATICAL PROGRAMMING |
| Kieli: | eng |
| Tiivistelmä: | Every Monday morning, Pathe Theaters in the Netherlands decides which movies in its cinemas to retain and which to replace. The authors implemented the SilverScreener model, a mathematical-programming system to help Pathe managers make those decisions for one six-screen theater and tested its performance against the performance of two unaided similar multiscreen cinemas. Using Pathe's historical data, managerial judgment, and theater-specific factors, the authors developed an attendance-forecasting system. While a fully controlled experiment was not possible, the revenues at the theater using the SilverScreener recommendations were higher than those at the two comparable theaters. Managerial attitudes towards the modeling system improved after implementation of SilverScreener. |
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