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| Tekijä: | Chu, Youfu |
| Otsikko: | Large state-owned retail enterprises need to recreate advantages in business (original in Chinese) |
| Lehti: | Commercial Economy and Management (c)
1998 : 3, p.10-13 |
| Asiasana: | RETAILING PUBLIC COMPANIES MARKETING MANAGEMENT CHINA |
| Kieli: | chn |
| Tiivistelmä: | At present, market environment has already changed thoroughly and the traditional advantages of large state-owned retail enterprises have lost their magic in former days. Under such a situation, they must proceed from realities and recreate advantages in business. Only in this way can they win victory in competition. The only way to recreate advantages in business is to create characteristics amid competition. It means that they must make goods satisfy consumers' needs, shopping more convenient, and service better. But more important thing is to change policy makers' concept of business operation and raise their ability to make policy. |
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