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| Tekijä: | Higson, C. Rivers, O. Deboo, M. |
| Otsikko: | Creative financing |
| Lehti: | Business Strategy Review
2007 : VOL. 18:2, p. 48-53 |
| Asiasana: | investment creativity leisure industry culture |
| Kieli: | eng |
| Tiivistelmä: | Creative business is a growing part of economy. However, investors tend to avoid creative industry because of the high degree of uncertainty. This article builds a value narrative analyzing creative businesses. Creative businesses can be evaluated by using the same tools of financial analysis applied to businesses in traditional industries. |
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