haku: @freeterm BRAND EQUITY / yhteensä: 26
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Tekijä: | Blackston, M. |
Otsikko: | Observations: building brand equity by managing the brand's relationships |
Lehti: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 101-105 |
Asiasana: | ADVERTISING MEDICAL CARE |
Vapaa asiasana: | BRAND EQUITY |
Kieli: | eng |
Tiivistelmä: | This article deals with building brand equity by managing the brand's relationships. Included is an example of the doctor/patient relationship. |
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