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| Tekijä: | Lambe, C.J. Wittmann, C.M. Spekman, R.E. |
| Otsikko: | Social exchange theory and research on business-to-business relational exchange |
| Lehti: | Journal of Business-to-Business Marketing
2001 : VOL. 8:3, p. 1-36 |
| Asiasana: | BUSINESS-TO-BUSINESS RELATIONSHIP MARKETING |
| Vapaa asiasana: | SOCIAL EXCHANGE |
| Kieli: | eng |
| Tiivistelmä: | Despite popularity of social exchange theory (SET) as a theoretical explanatory mechanism, there is no recent literature review that delineates its foundational premises, how it has been used in the marketing literature, and its theoretical limitations. This article provides such a review and is intended to assist researchers who whish to use SET to examine business-to-business relational exchange. |
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