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| Tekijä: | Vinhas da Silva, R.M. Davies, G. Naudé, P. |
| Otsikko: | Country of origin and destination effects in buyer decision making: a relationship perspective |
| Lehti: | Journal of Business-to-Business Marketing
2001 : VOL. 8:3, p. 37-62 |
| Asiasana: | BUYING DECISION MAKING RETAILING SUPPLIERS TEXTILE INDUSTRY PORTUGAL UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | This research examines the buying decision making of UK retail buyers of textiles/clothing and compares it with the perceptions held by Portugese textiles/clothing suppliers on how UK buyers make decisions when deciding between sourcing options in the two countries. Six buying criteria, identified from the general literature on buying and that specifically on retail buying is used to model the buying decision. These were: cost, work quality, delivery time, responsiveness on quests, innovative ability and good design ideas. |
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