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| Tekijä: | Medlin, C.J. |
| Otsikko: | A dyadic research program: The interaction possibility space model |
| Lehti: | Journal of Business-to-Business Marketing
2003 : VOL. 10:3, p. 63-80 |
| Asiasana: | Marketing Organizational behaviour Research Models |
| Kieli: | eng |
| Tiivistelmä: | Different forms of interaction between firms are at the heart of a relationship and network perspective of business-to-business markets. This paper presents a dyadic research program based on an Interaction Possibility Space, defined by the interactions btw. firms using potentially different coordination models. That firms may have different perspectives of their preferred coordination mode opens two areas of research. First, how does interaction proceed when both parties have similar views of coordination modes? Second, how does interaction proceed when parties have dissimilar views of their coordination modes? Such research requires dyadic studies and furthermore the development of methodologies capable of examining dyadic data. |
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