haku: @journal_id 1714 / yhteensä: 26
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| Tekijä: | Helgeson, J. G. Gorger, E. G. |
| Otsikko: | The Price Weapon: Developments in U.S. Predatory Pricing Law |
| Lehti: | Journal of Business-to-Business Marketing
2003 : VOL. 10:2, p. 3-18 |
| Asiasana: | PRICING PREDATORY PRICING USA LAW |
| Kieli: | eng |
| Tiivistelmä: | Predatory pricing is an illegal attempt to destroy competition in a certain area or market by setting unreasonably low prices. This article provides a review of the practices that are considered illegal predatory pricing in the United States. As has been the case in recent litigation, it was found that proving that a certain pricing practice is illegal carries a high level burden of proof. There are standards related to cost, and more recently recoupment of loss, that the courts usually apply as indicators of predation. Predatory pricing litigation trends toward the future are advanced. Applications for marketing researchers are presented. Applications for marketing practitioners, both as plaintiffs and defendants of predatory pricing cases, are also presented. |
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