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| Tekijä: | Chakravarthy, B. Lorange, P. |
| Otsikko: | Sponsoring renewal |
| Lehti: | Business Strategy Review
2007 : AUTUMN, VOL. 18:3, p. 39-44 |
| Asiasana: | executives management corporate planning entrepreneurship |
| Kieli: | eng |
| Tiivistelmä: | In the corporate world, entrepreneur-managers are highly desired. However, only few are successful unless they have an executive sponsor. This article deals with the reasons. |
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