haku: @indexterm marketing expenditure / yhteensä: 26
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| Tekijä: | Fornell, C. |
| Otsikko: | Consumption experience and sales promotion expenditure. |
| Lehti: | Management Science
1985 : SEP, VOL. 31:9, p. 1084-1105 |
| Asiasana: | BRAND LOYALTY CONSUMER BEHAVIOUR SALES PROMOTION MARKETING EXPENDITURE |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA