haku: @author Jobber, D. / yhteensä: 26
viite: 17 / 26
Tekijä: | Jobber, D. |
Otsikko: | Improving response rates in industrial mail surveys. |
Lehti: | Industrial Marketing Management
1986 : AUG, VOL. 15:3, p. 183-195 |
Asiasana: | INDUSTRIAL SELLING MAIL SURVEYS RESPONSE RATE |
Kieli: | eng |
Tiivistelmä: | A review of experimental studies investigating methods of improving response rates to industrial mail surveys demonstrated that there are a number of techniques that can be used to affect response successfully. A comparison showed that methods that are successful with nonindustrial populations are not always effective when surveying businessmen. |
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