haku: @indexterm DIET / yhteensä: 26
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| Tekijä: | |
| Otsikko: | Dietary supplements. |
| Lehti: | Market Research Great Britain
1987 : MAY, VOL. 27, p. 49-56 |
| Asiasana: | DIET FOOD AND DRINKS INDUSTRY MARKET SURVEYS UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | A report is presented about the recent trends in the market for dietary supplements, covering vitamins, minerals and tonics. The market is growing rapidly. Factors influencing consumption are listed. Shifts in consumer attitudes are outlined. The most important growth areas are described. Data are presented about the UK market by product category. Major suppliers and brands are listed. Marketing strategies are compared. Market shares are presented. Advertising policies are analyzed. Distribution channels are described. According to a short future outlook, the market will grow by 47% by 1990. |
SCIMA