haku: @indexterm TYRE MANUFACTURE / yhteensä: 26
viite: 8 / 26
| Tekijä: | Lauglaug, A. S. |
| Otsikko: | A framework for the strategic management of future tyre technology. |
| Lehti: | Long Range Planning
1987 : OCT, VOL. 20:5, p. 21-41 |
| Asiasana: | STRATEGIC MANAGEMENT TECHNOLOGY TYRE MANUFACTURE R&D |
| Kieli: | eng |
| Tiivistelmä: | In globally competitive markets, survival and growth of tyre companies will increasingly depend on the ability of to manage technological resources strategically. A process model is proposed which views the strategic management of technology as "techno-business management", where technology and business strategy, planning and implementation can be facilitated by the use of portfolio frameworks and technology forecasting techniques in analysing and addressing the key strategic management areas of techno-business strategy development and strategy implementation. |
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