haku: @indexterm marketing expenditure / yhteensä: 26
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| Tekijä: | Filiatrault, P. Chebat, J.-C. |
| Otsikko: | How service firms set their marketing budgets. |
| Lehti: | Industrial Marketing Management
1990 : FEB, VOL. 19:1, p. 63-67 |
| Asiasana: | MARKETING EXPENDITURE SERVICE INDUSTRIES BUDGETING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA