haku: @author Lorange, P. / yhteensä: 26
viite: 12 / 26
| Tekijä: | Lorange, P. Roos, J. |
| Otsikko: | Why some strategic alliances succeed and others fail |
| Lehti: | Journal of Business Strategy
1991 : JAN-FEB, VOL. 12:1, p. 25-30 |
| Asiasana: | CORPORATE STRATEGY STRATEGIC MANAGEMENT DECISION MAKING JOINT BUSINESS VENTURES TECHNOLOGICAL INNOVATION STRATEGIC PLANNING |
| Kieli: | eng |
| Tiivistelmä: | Today's decision makers need not only to function in a competitive environment but also to be able to cooperate with other companies, even competitors at times. Strategic alliances can be effective ways to diffuse new technologies rapidly, to enter a new market, to bypass governmental restrictions, and to learn quickly from the leading firms in a given field. To ensure smooth implementation of a cooperative strategy, decision makers must address four considerations: stakeholder blessing, internal support, strategic match, and the development of an overall strategic plan. |
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