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| Tekijä: | Stivers, A. E. |
| Otsikko: | Regulating market language: Market failure in descriptive signals |
| Lehti: | Journal of Consumer Policy
2009 : MAR, VOL 32:1 p. 23-41 |
| Asiasana: | information languages regionalism selling markets |
| Vapaa asiasana: | framing differentiation |
| Kieli: | eng |
| Tiivistelmä: | The paper examines the change in market language into a set on signals that facilitates to differentiate products. The removal of traditional truth-telling regulations in market language makes the information transmission by sellers less convincing. This paper uses a rich model of language to illustrate the justification for regulating language and develops a rough set of criteria for applying language regulations. The results are based on the nature of the descriptive language as potentially nonexclusionary, rivalrous, increasing in costs as its specificity increases, and increasing in value as low quality goods are eliminated from its meaning. |
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