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| Tekijä: | Dev, C.S. |
| Otsikko: | Carnival Cruise Lines: charting a brand new course |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2006 : AUG, VOL. 47:3, p. 301-308 |
| Asiasana: | brands strategy tourism |
| Kieli: | eng |
| Tiivistelmä: | This paper is a commentary on an article by Professor Kwortnik, published in the same issue. The commentary offers several opportunities for Carnival Cruise LinesÂ’ management to strengthen its market position. The propositions focus on the marketÂ’s changing demographics and expanded marketing opportunities. |
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