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| Tekijä: | Sparks, B. Butcher, K. Pan, G. |
| Otsikko: | Understanding customer-derived value in the timeshare industry |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2007 : FEB, VOL. 48:1, p. 28-45 |
| Asiasana: | marketing tourist industry customers consumer behaviour consumer satisfaction |
| Vapaa asiasana: | ownership |
| Kieli: | eng |
| Tiivistelmä: | In the timeshare (here as: t-sh./t-shs.) sector, there has been a substantial growth of both size and product configuration during the past decade. For assessing the dimensions of customer value (as: vl.) in t-shs., group interviews were conducted with owners of t-sh. holiday products. There were 12 dimensions of vl. emerging from the interviews, most notably knowledge enhancement. Identified were 6 detractors of derived vl. With a better understanding of the sources of vl. for t-sh. owners, managers can recruit new owners, develop products, and enhance the satisfaction levels and owner loyalty. |
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