haku: @indexterm BRAND LOYALTY / yhteensä: 265
viite: 50 / 265
| Tekijä: | Hartmann, T. |
| Otsikko: | A new paradigm of customer management: Why multipartner strategies will create more value for consumers and industry |
| Lehti: | European Retail Digest
2001 : SEP, 31, p. 12-13 |
| Asiasana: | BRAND LOYALTY CUSTOMER RELATIONSHIP MANAGEMENT (CRM) RETAILING STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | In an increasingly competitive retail landscape, maintaining loyalty to brands not only involves establishing links with customers. It is also retaining those links in such a way that companies can extract the maximum benefits from the behavior customers willingly exhibit through loyalty to their favourite brand. The difficulty arises when certain industry sectors lack the ability to define, and therefore build, on this relationship with their customers. |
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